Many people continue to work according to the scheme, which was relevant yesterday, but no longer works today. Social media promotion in 2022 has changed. This is due to total competition and a change in the algorithms by which posts and articles are ranked. But should we lose optimism? Of course not! But your work needs to change a little: change your approach to SMM and forget about the rapid results of 2010-2015. Those times are irrevocably gone, but a new time with new opportunities has come to replace them.
Article for Article’s Sake
Some publishers point out that “you have to put something out there because the most important thing is regularity.” Yes and no. On the one hand, regular publication of posts or articles will count as an advantage. On the other hand, it matters what you’ll be posting. If you post text for the sake of text, it’s better not to post it at all. This rule should be remembered by both those who work in रूलेट राष्ट्रीय कैसीनो and create social media for a beauty salon.
Reduce the regularity of posts, so that the quality of the content does not suffer. Take care of a content plan in advance. With it you will have much less headaches.
Excessive Praise for Your Brand
“We’re so cool and so awesome! By the way, we’re even partnered with…” (and there’s a listing). In the past, charlatans liked to boast about such regalia, hanging a great number of diplomas/graduations/titles, etc. on the wall in their office. At one time, they really made their clients like them, but when it came to work, everything became clear!
Today, other mechanisms are yielding results, which worked before, but now experience and feedback have become particularly effective.
There’s no need to claim your company unnecessarily in posts. It’s better to strive to make the post “viral” so that it spreads as effectively as possible. Customers and/or advertisers will come after it.
Put yourself in the shoes of a buyer or potential customer and think about whether it is worth it to press for pity, even if it may occasionally give some leads? Even if the person buys something from you, will they come back again, knowing that there will be “pity pressure” again? Probably not. And practice shows that in the long run you will lose.
Instead of posting “whiny” pictures at the end of posts with a request to buy a product, better come up with an original contest. Snag the customer. It’s important that he comes back to you again and takes a couple of friends with him.
A Nonfunctional Sales Funnel
Here it’s not that the sales funnel doesn’t work at all, but that it doesn’t work for a lot of people, those who lead different social networking publishers. It’s important to understand at what point your funnel “fails.” In many companies, the weak point is the “Salesforce.” There is advertising, there is content, there is a product, clients find the company and even call, but no sales. When you knock on the sales department, they explain to you, “We can’t help it, they don’t want to take it.” Is that the answer?
Create your own sales funnel. There are quite a few models today that you can use to build your own funnel, but remember, you can’t do without correction. Everything is learned with experience. Your personal business will be successful when you understand the entire sales chain.
By eliminating some of these points, you can achieve a lasting result for your business. Of course, nothing will work at once, and this is even good. The slower the result is fixed, the better it usually is.
Develop a plan of action, try to stick to it, but adjust as necessary. Rely on your creativity, experience, or skills that you have. You can’t outsource everything to have all the work done for you. It doesn’t work that way. If someone guaranteed results, there would already be a waiting list.