Specialties: Reward Crowdfunding (Kickstarter, Indiegogo, Gamefound), Equity Crowdfunding (Wefunder, Seedrs), Product Launches.

Crowdfunding marketing has become a crowded space over the years, but very few agencies have been around as long or helped raise as much money as BoostYourCampaign. Founded in 2010, the team has been involved in more than 4,500 projects and over $500 million in funds raised.

Whether you are a board game designer trying to fund on Gamefound, a tech inventor preparing a Kickstarter launch, or a startup founder looking for investors on Wefunder, BoostYourCampaign (BYC) offers a full stack of services around strategy, traffic, and conversion. This review walks through what they do for both perk based and equity based campaigns.

The “Skin-in-the-Game” differentiator

Before getting into platforms, it helps to understand what BYC means when they talk about “skin in the game.” Instead of only charging large retainers no matter how a campaign performs, BoostYourCampaign often commits its own time, money, and internal resources next to the creator.

When they are confident in a project, they sometimes suggest performance based models where a meaningful part of their upside comes from the results of the campaign. In practice, that means they only really win when you win, which is not how most agencies in this niche are set up.

Perk-based crowdfunding: Kickstarter, Indiegogo, and Gamefound

For most creators, the main objective is to pre sell a product and prove demand. BYC has built a large database of more than 8.5 million backers and subscribers, and they use that data together with paid ads to drive traffic to reward based campaigns.

1. Kickstarter and Indiegogo

BoostYourCampaign is a “Top Expert” on Indiegogo and works as a go to marketing partner for many Kickstarter campaigns. Their internal process is based on what they call a 6 Step High Profit Launch System, with a few core phases that show up in almost every project.

Validation: Before any serious ad budget goes in, they test product market fit to see if there is enough interest at the planned price point. The goal is to avoid spending thousands on a campaign that was never going to convert.

Pre launch community building: This is the part they usually lean on the most. Using targeted Meta (Facebook and Instagram) ads, they build a list of VIP subscribers who reserve their perk or sign up for an early bird deal before launch day. That pre launch list is then used to drive a strong Day 1, often hitting funding targets in the first hours, which helps trigger platform algorithms and organic visibility.

Live campaign management: Once the campaign is live, they manage ad spend, audience testing, cross promotions, and backer communication. The focus shifts to keeping the graph moving up, smoothing out mid campaign drops, and locking in as much profit as possible toward the end of the campaign.

Notable success stories include campaigns like the NanoFoamer (around $389k raised) and the SES Screwdriver (around $573k raised), which are often cited to show that they can scale tech and design driven products when the offer and margins are strong.

2. Gamefound marketing

Gamefound has become the natural home for tabletop and board game campaigns, with built in pledge management and options like stretch pay that many creators prefer. While BYC is widely associated with big Kickstarter board game launches, the same marketing engine translates well to Gamefound.

The audience on Gamefound overlaps heavily with the tabletop and hobby gamers BYC already targets for other campaigns. Their work for Gamefound creators usually focuses on a few specific levers:

Reviewer outreach: Getting prototypes into the hands of trusted board game reviewers and influencers so that preview videos, playthroughs, and first impressions go live around the time of the campaign.

Community engagement: Actively managing comments, questions, and updates, which matters a lot in the tabletop space where backers follow dev logs and design decisions closely.

Pledge manager optimization: Structuring and promoting add ons, bundles, and upgrades inside the pledge manager to lift average order value, not just total backer count.

Equity crowdfunding: Seedrs and Wefunder

If you are not selling a product but offering shares, the entire funnel changes from pre orders to investor acquisition. BoostYourCampaign also operates in this space, sometimes under dedicated sub brands or service lines (often referred to as BoostFunders in specific contexts) focused on compliant investor marketing.

1. Wefunder (USA)

Wefunder gives US startups and businesses a way to raise from unaccredited investors under rules like Reg CF. Marketing these rounds is more sensitive because of SEC regulations, so the messaging has to stay within clear boundaries. BYC supports founders here by focusing on:

Compliance friendly ad copy: Writing ad angles and hooks that build interest and urgency without making claims that would cross the line on financial promotion rules.

Lead generation: Instead of pushing directly for investments, they often drive traffic to “testing the waters” pages, waitlists, or webinar registrations so that investors are warmed up before the round officially opens.

Investor facing materials: Helping refine the pitch deck, video script, and campaign page so that they make sense to retail investors who may not have a VC background but still want a clear, credible story.

2. Seedrs (Europe / Republic Europe)

Seedrs, now part of Republic, is one of the key players for equity crowdfunding in Europe. BYC has teams and clients in Lisbon, London, and New York, which gives them day to day exposure to the UK and EU investor scenes instead of only looking at it from a US perspective.

Cross border reach: They can run campaigns that speak to investors in the UK and across the EU, adjusting messaging where it makes sense for local expectations and languages.

Momentum marketing: Equity campaigns also rely on early traction. BYC applies the same logic they use on Kickstarter here, aiming for strong early conversions so that the progress bar moves quickly and later investors see social proof when they land on the page.

Verdict: Is BoostYourCampaign right for you?

BoostYourCampaign is a heavyweight agency in the crowdfunding space. If you are looking for a cheap, hands off freelancer who only tweaks a few ads, this is not that kind of setup. They position themselves as a full service partner that steps in on strategy, creative, traffic, and optimization. That usually makes the most sense for:

Creators who accept that serious campaigns require ad spend and are ready to allocate a real budget, not just rely on organic traffic.

Projects with meaningful funding goals (often $50k or more) where professional media buying and funnel work can be the difference between scraping by and hitting a strong result.

Startups that need a partner who understands both the legal limits and the practical marketing differences between selling a physical product on Kickstarter and selling equity on a platform like Wefunder or Seedrs.

With a long track record, international footprint, and a skin in the game approach for selected projects, BoostYourCampaign remains a solid option for teams that treat their campaign as a serious launch rather than an experiment, in 2024 and beyond.